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How to Plan a Digital Marketing Budget

Date: 2025-02-09

Description: Marketing budgets have fallen in recent years, but expectations continue to rise.

Today’s marketers need to do more with less which means more optimized campaigns, enhanced customer service and customer experience, and improved all-round performance.

That’s no easy task when there’s less money to go around. So as a marketer, there’s never been a better time to carefully plan your marketing budget!

You need to consider what channels will deliver on marketing and company key performance indicators (KPIs), what campaigns will help raise brand awareness, drive traffic or generate leads, and find ways to boost organic efforts to help bolster paid efforts.

Bear in mind that you can use artificial intelligence (AI) to help plan your budget in areas such as forecasting, competitor and market insights, audience targeting, and scenario testing.

In this blog, we will look at the marketing budget landscape and provide key steps to plan and implement a budget that can help realize your goals.


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